Training Target: To acknowledge the participants with basic concepts, to teach basic techniques and methods of marketing management in modern conditions.

Training Audience: Experts and heads of marketing departments; management team, company owners and individual entrepreneurs; specialists of all levels, who are interested in modern marketing issues.

TRAINING PROGRAM

Training duration: 1 day

First day ( 10.00-18.00)

• 1. Basic Concepts of Marketing.
• 2. Features of marketing policy in Azerbaijan.
• 3. Good & bad competitors.
• 4. Customer orientation.
• 5. 22 Immutable Laws of Marketing.
  
  Practical exercise.
• 6. Laws of needs development.
• 7. Product line extension strategy.
• 8. Methods of analysis of the company's position on the market.
• 9. Analysis of successful marketing programs.
  
  Practical exercise - Work with scorecard.
  (Identification of the viability of a business idea)

Final Test

"Marketing strategies on the local market” training course is carried out in a discussion form with the usage of practical exercises and exchange of experience.

For participants:

• Issue of the certificate upon the course completion;
• Set of relevant background materials/hand-outs;
• Daily lunch and coffee breaks.

PREPARE QUOTATION