Marketing Strategies on the Local Market

Training Target: To acknowledge the participants with basic concepts, to teach basic techniques and methods of marketing management in modern conditions.

Training Audience: Experts and heads of marketing departments; management team, company owners and individual entrepreneurs; specialists of all levels, who are interested in modern marketing issues.

TRAINING PROGRAM

Training duration: 1 day

First day ( 10.00-18.00)

  • 1. Basic Concepts of Marketing.
  • 2. Features of marketing policy in Azerbaijan.
  • 3. Good & bad competitors.
  • 4. Customer orientation.
  • 5. 22 Immutable Laws of Marketing.

    Practical exercise.
  • 6. Laws of needs development.
  • 7. Product line extension strategy.
  • 8. Methods of analysis of the company's position on the market.
  • 9. Analysis of successful marketing programs.

    Practical exercise - Work with scorecard.
    (Identification of the viability of a business idea)

Final Test

"Marketing strategies on the local market” training course is carried out in a discussion form with the usage of practical exercises and exchange of experience.

For participants:

  • Issue of the certificate upon the course completion;
  • Set of relevant background materials/hand-outs;
  • Daily lunch and coffee breaks.

PREPARE QUOTATION